Amidst a dynamic economic landscape, our report sheds light on four key consumer trends: Strategic resilience, Holistic vitality, Emerging reality and Eco-powered living. Understanding consumer behaviour reveals the intricate dance between economic conditions and spending habits, presenting a nuanced perspective. Moving into 2025, successful implementation of these strategies promises heightened consumer engagement and loyalty, as brands pivot towards more personal and value-driven interactions with their audience in the face of economic challenges.
This is the second report of a comprehensive series dedicated to unravelling the state of consumers and envisioning the future.
What's included:
- The Kasi Framework
- The Methodology
- Consumer Sentiment Index in Kenya
- 4 Key Trends, Insights and Foresights
- Brand Spotlights
- Looking into the future
- About Kasi
Number of slides: 27
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