The Kasi ICS measures consumers' confidence in the economy by evaluating their personal financial situation, current economic conditions, and expectations for the future. The ICS ranges from +100 to -100, where a score above 0 signals a positive outlook, indicating consumers are more willing to spend. A score below 0 reflects negative sentiment, suggesting consumer hesitance to spend.
This index helps businesses, marketers, and policymakers understand how shifts in sentiment impact spending behaviours, economic confidence, and market trends across various demographic groups.
What you get:
- An .xlsx or .csv file each month (by 10th)
- Access to the index on the Kasi data portal
The pricing below is for the 7 main African markets which include:
Kenya | Cameroon | Ghana | Ivory Coast | Nigeria | South Africa | Tanzania
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NOTE: To order a custom package, feel free to reach us at info@kasiinsight.com